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How Much Does a Custom SaaS Platform Cost in Switzerland?

8 min read
How Much Does a Custom SaaS Platform Cost in Switzerland?

You typed "how much does a custom SaaS cost" into Google, and the AI at the top of the page handed you a range between 5,000 and 500,000 francs. Thanks, that's super helpful. The truth is, nobody can give you a real price without knowing your project. But I can do better than a useless bracket. I'm going to explain where the price of a custom SaaS platform in Switzerland actually comes from, what moves it, and where people get burned.

I'm Toni, and I've been building custom SaaS platforms from French-speaking Switzerland. Here's the honest answer I wish I'd read before I got started.


Why the price of a custom SaaS platform in Switzerland varies so much

A SaaS isn't a finished product you buy off the shelf. It's software built for your business, your workflow, your customers. So the price depends on what you put into it. Two projects both called a "SaaS platform" can cost 8,000 CHF or 150,000 CHF depending on the scope.

The image I often use: a custom SaaS costs about as much as a car. The word "car" can mean a small used runabout at 3,000 francs or a sports car at 200,000. Nobody is surprised by the gap, because everyone knows a car depends on the model. A SaaS is the same. All that's left is to figure out which one you want, and above all which one you actually need.

That's why Google's AI Overview struggles with this question. It aggregates worldwide averages, mixes Indian projects at 3,000 dollars with Parisian agencies at 200,000 euros, and hands you mush. A quote is calculated from your real project, not from an average.

Let's look at the real Swiss ranges, in CHF, then the factors that push them up or down.


The realistic ranges in CHF

Here are the ballpark figures for the Swiss market, with local or nearby providers. Freelancers' and small studios' prices are often quoted before VAT (net). In Switzerland VAT is 8.1 percent, so remember to add it to your gross budget if you get an invoice from a VAT-registered studio.

The MVP: from 8,000 to 25,000 CHF

An MVP (minimum viable product) is the first version that truly works and that you can put into the hands of real users. Not a mockup, not a prototype that crashes. A product.

At AsuOs, I deliver an MVP in 4 weeks starting from 8,000 CHF. What that includes in concrete terms: 3 key features, 3 external integrations (payment, email, your business tool), authentication, a user dashboard, an admin back office so you can steer without me, and deployment to production. The stack is solid and durable: React, Next.js, and Stripe for payments (or another solution if your project calls for it).

At 8,000 CHF you're on a tightly scoped, efficient perimeter. If you add features, complex roles, or a heavily crafted design, you move up toward 15,000 to 25,000 CHF. That's normal, and it's healthy. A clean MVP beats a bloated product that nobody uses.

The full product: from 30,000 to 120,000 CHF

Once the MVP is validated by the market, you build the real product: more features, several types of users, subscription billing, analytics dashboards, notifications, real robustness. Depending on the complexity, count on between 30,000 and 120,000 CHF for a full product developed in Switzerland.

That's the shift I describe in my offer From prototype to product: we don't throw away the MVP, we grow it cleanly.

Maintenance: around 10% of the development cost per year

The classic trap is forgetting that software is alive. It needs security updates, fixes, small improvements, hosting. My simple rule of thumb: count on around 10% of the development cost per year to keep your product healthy. A SaaS developed for 30,000 CHF therefore runs about 3,000 CHF a year in maintenance. It's a range for budgeting, not an invoice carved in stone, but it gives you the right order of magnitude. A SaaS without maintenance is a car without oil changes: it runs, until the day it breaks down at the worst possible moment.


What really moves the price

When I price a project, here are the five levers I look at. They're what explain the gap between an 8,000 quote and an 80,000 one.

The functional scope. Every feature costs time. Three well-thought-out screens beat fifteen half-finished ones. This is lever number one.

The integrations. Wiring up Stripe is well charted. Wiring up an old Swiss business tool with no proper API can take days. The number and difficulty of the integrations weigh heavily.

The design. A functional, clean design is included in my MVPs. A custom design, animated, with real art direction, is an extra line item, somewhere between a few thousand and several tens of thousands of francs.

nLPD compliance. In Switzerland, the new data protection law (nLPD) applies. If you handle sensitive data (health, finance, HR), you need suitable hosting, records, sometimes stronger encryption. That gets planned from the start, not after the fact.

Maintenance and evolution. A product you plan to grow over five years isn't built like a throwaway tool. Investing a bit more in the architecture at the start saves you enormously later.


The false savings that cost you dearly

I always see the same two traps. Both start from a good intention (paying less) and end up costing more.

Cheap offshore

An agency on the other side of the world offers to build your SaaS for 4,000 CHF. Tempting. Except the time difference, the language barrier, the undocumented code, and the absence of real follow-up catch up with you. I've taken over too many "finished" offshore projects that had to be almost entirely rewritten. In the end, the client paid twice: once for the broken product, once for the real one. The low price up front was the most expensive of all.

A technical partner nearby, who speaks your language and understands the Swiss context, costs more per hour but saves you money over the whole life of the product.

No-code that hits a wall at scale

No-code is excellent for testing an idea fast and cheap. I often recommend it to validate a concept. But when your product takes off, you hit a wall: impossible to customize beyond a certain point, subscription costs that explode with the number of users, and data held prisoner by the platform. No-code saves you time at the start and costs you plenty at scale.

The right strategy is often: prototype in no-code to validate, then a custom SaaS once the market has said yes. That's exactly the path I take my partners down.

The "I know an intern"

The third trap is more subtle. A friend, a cousin, an intern "who codes" offers to do it for next to nothing, in the evenings and on weekends. Sometimes it works. Often, the project drags on for months, the person loses interest, and you end up with code that nobody else understands and that you can't pick up. The real cost of a SaaS isn't the price of the first line of code, it's the price of keeping it alive for years. A budget that's too low at the start almost always hides a bill hidden later.


How to read a SaaS quote without getting burned

When you get a quote, look beyond the number at the bottom. A good quote tells you precisely which features are included, which integrations are planned, who owns the code (you, I hope), what happens after delivery, and whether hosting and maintenance are included or billed separately. A vague quote at 6,000 CHF is almost always more expensive than a detailed one at 10,000 CHF, because the vagueness gets paid for in change orders.

Be wary too of round prices with no explanation. A right number is a number you can break down. If your technical partner can't tell you where the amount comes from, it's because they don't know what they're going to build.


So, how much for YOUR project?

The truth is, I can't give you your price in an article, and no AI can either. What I can tell you is that if you're aiming for a first serious product, online, ready for real users, we start from 8,000 CHF for an MVP delivered in 4 weeks. From there, we adjust based on your features, your integrations, and your ambitions.

The best way to get a real number is to talk to me about your project for 20 minutes. I'll tell you honestly which range you fall into, and whether an 8,000 CHF MVP is enough or whether you need to think bigger. To understand my method first, go read my page Custom SaaS in Switzerland: you'll see how I work and why my prices are what they are.

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Toni Dias

Toni Dias

Software engineer and technical partner · AsuOs

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