The Blog

August 28, 20267 min read

MVP in 4 Weeks: How We Hit That Deadline (and What It Takes)

How we ship a SaaS MVP in 4 weeks in Switzerland: the method, the tight scope, and what you need to bring so it actually holds.

August 21, 20267 min read

business

Web developer in Vevey and French-speaking Switzerland: working with a local studio

Why choosing a web developer in Vevey or French-speaking Switzerland changes your project: proximity, responsiveness, real understanding of the Swiss market. Let's talk about your idea.

August 14, 20267 min read

Build Your Own Software or Buy an Off-the-Shelf Tool? The Real Math

Build your own software or buy an off-the-shelf tool? The honest decision framework for a Swiss SME: costs, data, timeline. Let's talk it through.

August 10, 20269 min read

dev

Forward Deployed Engineer: 5 Mistakes That Killed a 10-Day Contract

An American company hires me as an embedded engineer on a project that is 90% done. Ten days later, we stop by mutual agreement. A forward deployed engineering post-mortem from the contractor side, with the 5 mistakes I made.

Building a Marketplace or Community Platform in Switzerland: What You Need to Know

Building a Swiss marketplace means two audiences, payments, booking and mapping. What you need to know before you start, and where to begin.

August 7, 20267 min read

SaaS for construction: digitalising quotes and site tracking in Switzerland

A custom Swiss construction quoting SaaS to digitalise quotes, measurements and site tracking when off-the-shelf software just does not fit your trade. Let's talk.

July 31, 20269 min read

Taking Over a No-Code or Vibe-Coded Project: Where to Start

How to properly take a no-code or vibe-coded project into your own hands: the concrete steps, from the honest inventory to the audit, for a product that finally holds up.

July 24, 20268 min read

business

Agency, freelancer or in-house team: who should build your SaaS?

Agency or freelancer to build a SaaS? The honest comparison you actually need (price, dependency, quality) and how to choose a technical partner in French-speaking Switzerland.

July 17, 20267 min read

How Much Does a Custom SaaS Platform Cost in Switzerland?

The cost of a custom SaaS platform in Switzerland: realistic ranges in CHF, what drives the price, and the false savings to avoid. Let's talk about your project.

July 10, 20268 min read

Building a Custom SaaS Platform in Switzerland: The Decision-Maker's Guide (2026)

The guide for decision-makers who want a custom SaaS platform in Switzerland: when it makes sense, what you build, timelines, budget, and how to choose.

July 3, 20269 min read

Does the Developer Job Still Exist in the Age of AI?

As a guest on PeopleUp's HUMAN podcast, I answer a question many people are asking: will AI make the developer job disappear? Spoiler, it does not disappear, it changes in nature.

June 30, 20265 min read

April 17, 202610 min read

I've joined the Mugiwara: my crew of AI agents

For the past few weeks, I've had Nami, Sanji, Zoro, Chopper, Usopp, Robin, Franky, Jimbei and Brook on my team. Welcome to AI agent orchestration, where each crew member has their role, their expertise, and their library. What changes isn't just my productivity. It's my entire way of building a product.

dev

What Your Developer Isn't Telling You (And What You Should Ask)

Most PMs and decision-makers don't ask their tech providers the right questions. Not because they're incompetent, but because nobody taught them what to watch for. Here are the questions that change everything.

March 28, 20267 min read

Your project was vibe coded? Here's what I find when I take over the code

Entire projects generated by AI, delivered by non-technical people convinced it worked. Then reality hits: unexplainable bugs, security flaws, unmaintainable code. A firsthand account of what I actually discover when I look under the hood.

March 27, 20266 min read

Freelance Developer and AI: How I Transformed My Productivity with Claude Code

Final episode of the series. What AI does well, what it doesn't, and what it concretely changes when you're an independent developer. An honest look at the future of the profession. Episode 7/7.

March 22, 20265 min read

AI-Powered SEO Audit: How to Analyse and Fix Your Site in 2026

Broken RSS URLs, incomplete sitemap, missing structured data, tags mixed across languages. Claude Code's SEO audit uncovered a dozen issues and fixed them all in one pass. Episode 6/7.

March 21, 20264 min read

Next.js page transitions: the code, and the one I deleted

Fade page transition, theme switch with the View Transitions API, infinite scroll. The real code running on asuos.ch, plus the spectacular animation I built and then threw away four days before publishing.

March 20, 20267 min read

Creating a landing page with AI: how to get professional results

Custom SaaS page, interactive Sprint page, trilingual custom 404 page. Claude Code created complete landing pages with React components, Schema.org structured data, and responsive design. Episode 4/7.

March 19, 20263 min read

Turning a Podcast into Blog Articles with AI: A Complete Method

13 podcast episodes, 3 seasons, 0 associated blog articles. In just a few hours, Claude Code generated 50 structured MDX articles in 3 languages from audio transcripts. Episode 3/7.

March 18, 20264 min read

Multilingual Next.js with next-intl: the full config and the traps

Taking a Next.js App Router site to three languages with next-intl: routing, localised slugs, translated articles. The real config, and the two traps that cost me dearly, including one that blocked indexing on 40 pages for five months.

March 17, 20268 min read

Rebuilding a Website with AI: My Experience with Claude Code

40 commits, 185 files, 14,500 lines of code. In 8 hours of work, Claude Code transformed asuos.ch from top to bottom. First episode of a series where I tell you everything, unfiltered.

March 16, 20263 min read

newsletter

Bienvenue dans la newsletter AsuOs

Premier numéro de la newsletter AsuOs. Ce que vous allez recevoir, à quelle fréquence, et pourquoi.

March 13, 20261 min read

September 19, 20253 min read

perso

I Hated Engineering School: Is It Really Right for You?

An honest look back at my 4 years at an engineering school: relentless pace, struggles, and hard questions. Is engineering school actually right for you?

September 15, 20255 min read

seo

Why Start a Blog and Publish Content Regularly?

Discover why creating a professional blog and publishing content regularly is essential for your business. From improving SEO to establishing your expertise, explore all the benefits of a well-thought-out content strategy.

David Narr – Supporting Entrepreneurs for Lasting Impact

In this episode of the Take Control Now podcast, discover the journey of David Narr, director of Génilem, who went from creating advertising video games to supporting innovative entrepreneurs in French-speaking Switzerland.

March 31, 20234 min read

Sophie Cuendet – From 17 Years in Banking to the Home Office Revolution

In this episode of the Take Control Now podcast, discover the journey of Sophie Cuendet, founder of The All-In, a 100% Swiss Made wall-mounted desk that rethinks remote work by combining ergonomics, design, and space-saving solutions.

March 17, 20234 min read

Battista Ravanne – From the Ring to Entrepreneurship, Daring to Forge Your Own Path

In this episode of the Take Control Now podcast, discover the journey of Battista Ravanne, founder of Gift Media, who went from a 14-month trip around the world and Thai boxing fights in Thailand to building a communications agency specialising in corporate gifts.

March 3, 20235 min read

February 17, 20235 min read

Luis Gutierrez – Living Your Passion, from Mechanic to Dance School Director

In this episode of the Take Control Now podcast, discover the journey of Luis Gutierrez, founder of the Dulzura dance school in Lausanne. From a mechanics apprenticeship to sales, then to dance: how he left everything behind to live his passion and build a true community.

February 3, 20235 min read

Sergio Attanasio – From Baker Allergic to Flour to IT Manager in Valais

A baker-pastry chef for 10 years, Sergio Attanasio had to change careers after developing a flour allergy. Supported by disability insurance and the ORIF centre, he became an IT professional, then an IT manager and vocational school teacher in Valais. A journey that illustrates the strength of Switzerland's career transition system.

January 20, 20235 min read

Marine Doll – Passionate Entrepreneur Mom, Nutritionist and Belief Breaker

In this episode of the Take Control Now podcast, discover the journey of Marine Doll, independent nutritionist and founder of Bloom Nutrition, who helps mums embrace healthy eating while breaking through limiting beliefs.

January 6, 20235 min read

Steve Louissaint – From the Swiss Liga to Physical Coaching and Entrepreneurship

A professional basketball player for over 15 years and 13 seasons with the Swiss national team, Steve Louissaint is now a physical trainer, founder of Louissaint Training, and co-founder of Gym Poussette. He shares his vision of consistency, entrepreneurial launch, and passing knowledge on.

December 14, 20226 min read

Thibaut Jaime – Balance, Learning and Le Wagon Switzerland

In this episode of the Take Control Now podcast, discover the journey of Thibaut Jaime, head of Le Wagon Lausanne and Zurich. From entrepreneurship and electric scooters to opening a coding school in Switzerland, Thibaut shares his vision of balance, annual visualisation, and lifelong learning.

Patrick Santilli – From the Geneva Police Force to Psychology

In this episode of the Take Control Now podcast, discover the inspiring journey of Patrick Santilli. A former police officer in Geneva, he is now an independent psychologist followed by tens of thousands of people.

April 20, 20222 min read

Sophie de Quay – Musical Entrepreneurship and Swiss Duo

In this episode of the Take Control Now podcast, discover the journey of Sophie and Simon, the duo Sophie de Quay, blending an international music career with an entrepreneurial spirit.

April 4, 20223 min read

February 18, 20223 min read

Jean-François Tuberosi alias Magico – Three Lives in One

In this episode of the Take Control Now podcast, discover the journey of Jean-François Tuberosi, aka Magico: home appliance technician, football enthusiast, and magician for over 20 years.

February 1, 20223 min read

Fabien Favre – A Plastic-Free World, Travel and Ecology

In this episode of the Take Control Now podcast, discover the journey of Fabien Favre, teacher and adventurer, who cycled over 8,000 km across Europe without single-use plastic and turned the experience into a documentary film and book: *Un monde sous vide*.

January 15, 20224 min read

Xavier Clerbout – Atypical Journey and Resilience

In this episode of the Take Control Now podcast, discover Xavier Clerbout's atypical journey: from France to Switzerland, spanning youth work, hospitality, handball, burnout, and a career shift into finance.

September 22, 20213 min read

Elisa Vanrullen, Freelance Graphic Designer in Pontarlier

Discover the journey of Elisa Vanrullen, freelance graphic designer based in Pontarlier. From her studies to a permanent role in Switzerland and going 100% freelance, she shares her experience.

September 9, 20213 min read

Florian Bourqui, Founder of NumerActive

In this fifth episode of the Take Control Now podcast, discover the journey of Florian Bourqui, founder of NumerActive. Resilience, mindset and digital transformation.

August 25, 20213 min read

Catherine Bastianel, founder of Improvie

In this fourth episode of the Take Control Now podcast, discover the journey of Catherine Bastianel, founder of Improvie, who blends theatre, NLP, mediumship and energy work to guide people toward greater personal fulfilment.

August 23, 20212 min read

Théo Fischer, an entrepreneurial journey in the making

In this third episode of the Take Control Now podcast, discover the journey of Théo Fischer, who shares his varied experiences — including a vineyard project — and his thoughts on independence and entrepreneurship.

Mélanie Burnier, Director of The Work Hub Coworking Spaces

In this second episode of the Take Control Now podcast, discover the journey of Mélanie Burnier, passionate entrepreneur and director of The Work Hub coworking spaces in Vevey and Bulle.

July 12, 20214 min read

Alain Fresco, Co-founder of Wavemind Agency

In this first episode of the Take Control Now podcast, discover the journey of Alain Fresco, co-founder of Wavemind agency. Entrepreneurship, management, and practical advice.

June 28, 20214 min read